The Activator platform empowers dealers to dominate sales and service in the showroom and online, by tapping into multiple data sources beyond the DMS. It leverages smart technology to cleanse data, identify targets, reach customers and conquest opportunities that are actively looking to buy or service. With Activator, dealers can market seamlessly across critical customer touchpoints and positively impact their entire business and revenue using a single solution.
Data Accuracy & Addressable Market
Go beyond your DMS to include VIN-centric data that understands the total addressable market available, regardless of whether someone has purchased or serviced with you.
Customer Targeting & Engagement
Ensure you are targeting customers that are ready to do business by aligning each specific buyer or service journey ultimately boosting your engagement and conversions.
Platform & Cost Deflection
Consolidate your marketing efforts into a single platform that optimizes and manages your sales: service, reputation management, CSI, loyalty, retention, and equity to gain profitability.
Process Improvement & Adoption
Hyper-target and engage customers while maintaining meaningful consumer connections. Activator impacts multiple areas of your dealership with ease.
Average amount of records needing to be cleansed upon initial setup.
Average attributed amount of monthly service revenue from customer pay ROs.
Average of total vehicle sales attribution.
Activator maximizes your in-market data accurately and completely. The continuously updated information gathered is then used to craft and deliver precise marketing messages to potential VINs within your addressable market. Resulting in higher service and sales revenue.
Differentiate your marketing with Otto and drive revenue from all customers. Fill out the below form to learn how we can help your dealership.